2015 Nonprofit Technology Conference

This session will provide an overview of the steps involved in running a successful Twitter chat.

We’ll review two or three case studies, including the #NPMC chat for nonprofit communicators, and one or two additional chats hosted by nonprofit organizations. We’ll share elements of chats that effectively bring participants together, including chat format and frequency, topic selection and sharing, chat promotion, how to encourage the return of past participants, chat facilitation that stimulates active participation and dialogue, archiving chats, and follow-up.

The session will be a mix of short presentation segments interspersed with a group discussion format that reflects an effective model for Twitter chat conversation. Participants will leave with a clearer understanding of why they want to host Twitter chats, what they want to achieve through chats, and how to get there. Participants will be provided with a checklist to help with Twitter chat planning.