As email open and conversion rates continue to decline, many nonprofits are beginning to use social media in creative and innovative ways to boost the performance of their fundraising efforts.

Facebook and Twitter are the top social channels nonprofits are using to engage with their communities. But how do all those posts and pictures convert into donations? Using case studies from Sierra Club and Jewish Voices for Peace, John and Drew will discuss where organizations are finding real success using social media to cultivate donors and raise money, both directly on the social networks and off. The session will give you the tactics and insights you need to leverage Facebook and Twitter for fundraising.

All attendees will receive a social campaign guide and workbook with practical tactics for using Facebook to:
1) Acquire new donors and supporters (list growth)
2) Cultivate deeper relationships with existing donors and supporters (engaging fans and email subscribers)
3) Amplify fundraising with both organic and limited posts.