Your organization has a social presence, but what percentage of them can be counted on to take action on your behalf when asked? Will they step up to the plate and donate, show up for a real world event, or commit themselves to an action? Test interest, loyalty, and relationships with an online engagement campaign. Online engagement campaigns are a test for the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. 

In the first part of this interactive, hands-on workshop, we will profile successful online engagement campaigns, breaking down the essential ingredients of preparation, design, execution, and measurement. The second half of the session is all workshop: we’ll divide into small groups to accelerate creative ideas for successful campaigns and test them through collaborative and interactive methods. 

Takeaways:
1) Tips for understanding when you are organizationally ready to launch an engagement campaign
2) Organizational resources and assets needed to develop an engagement campaign
3) Critical elements of successful online engagement campaigns
4) A roadmap for developing an online engagement campaign.